October 21st, 2007
A Note to Student Interested in Marketing Excellence
by John Spence
I recently had a student email me with some questions about how to be an outstanding marketer. Here was my response:
Here are some things off the top of my head:
- Do you truly understand exactly who your target customer is in great detail? You have to have a very clear and detailed picture of specifically who you are trying to entice. Age, race, attitude, income, hobbies, TV and reading preferences, where do they get their info, which media do they trust, how do they make their buying decisions… everything you can possibly understand.
